As sustainability shifts from niche to necessity, the travel industry’s first half of 2026 is marked by bold eco-initiatives. Airlines are ramping up SAF and carbon offsets; hotels and resorts are committing to zero-waste and net-zero programs; and travelers (especially Gen Z) are demanding greener options. Regulatory and investor pressures only add fuel to the fire. This newsletter digs into how the industry is making ESG good business: cutting carbon, winning loyalty, and building long-term resilience.

View our newsletter here