Will AI Book Your Next Hotel?

Will AI Book Your Next Hotel?

How conversational search is reshaping hotel discovery, trust and booking Written by: Nicholas Cocks AI is not replacing hotel booking overnight. It is first changing which hotels travellers discover, trust, and consider. For twenty years the contest for a hotel...
Fuel disruptions and the future of travel

Fuel disruptions and the future of travel

Written by Jonathon Cocks In a previous blog (PANDEMICS, WARS, RECESSIONS: THE FRAGILE FUTURE OF GLOBAL TRAVEL, Aug-2025) an analysis of the last 35 years revealed that regional conflicts rarely result in major impacts to global travel, with the impacts localised to...
Korea’s quiet rise in travel tech

Korea’s quiet rise in travel tech

I still remember my early days traversing the Asia Pacific hospitality scene. Back then, the spotlight often shone on giants like Japan’s glittering hotels or China’s booming travel market. Yet in the background, South Korea was quietly, methodically building...