Travel personalization used to be a luxury. A special touch that wowed guests. Today, it’s a baseline expectation and a matter of survival. Imagine a frequent traveller who opens a hotel app to find their favourite room fragrance pre-set, a spa appointment suggested at their preferred hour, and a custom itinerary awaiting – all before check-in. This isn’t sci-fi; it’s the new normal being shaped by global travel and hospitality leaders. Personalization is no longer optional, it’s table stakes.

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