SG hospitality firm secures $9m in SoftBank Ventures Asia-led round

May 25, 2023 | Media Coverage

Singapore-based Zuzu Hospitality, which provides a revenue platform for independent hotels, has raised US$9 million in a series B round led by SoftBank Ventures Asia.

The company, which was founded in 2016, helps independent hotels optimize their operations and increase their revenue by offering revenue management, distribution, and payment solutions.

Zuzu Hospitality said it has helped over 2,500 properties – including hotels, vacation rentals, and hostels – grow across Asia Pacific.

Funding details

  • Funding amount: US$9,000,000
  • Lead investors: SoftBank Ventures Asia (SoftBank Ventures Korea)
  • Other investors: Atinum Partners, Wooshin Venture Investment (우신벤처투자), Visor Ventures, JG Digital Equity Ventures
  • Stage: Series B


Zuzu Hospitality plans to use the new funds to improve its products, expand its market presence, and double its hotel partner count to 5,000 by the end of 2024.

The company also intends to invest in AI tools to enhance its pricing, guest management, and partner experience capabilities.

SoftBank Ventures Asia is in the process of being acquired by The Edgeof, a newly formed ecosystem builder and venture capital entity led by Taizo Son and Atsushi Taira, who are experienced investors and serial entrepreneurs.

SoftBank’s investment into Zuzu Hospitality comes at a time when Southeast Asia’s online travel market value is expected to surge to US$44 billion by 2025.

More details

StageAmount (US$)Investors
Seed3 millionVirtue Consulting Partners, Wavemaker Partners, Golden Gate Ventures, Paul Brown, Goodman Capital, Alpha JWC Ventures
DebtUndisclosedInnoVen Capital SEA
Series A3.7 millionWavemaker Partners, Alpha JWC Ventures, Golden Gate Ventures, Access Ventures, Virtue Consulting Partners, Line Ventures
Early stageUndisclosedTNB Aura
Series B9 millionJG Digital Equity Ventures, Atinum Partners, Visor Ventures, Wooshin Venture Investment (우신벤처투자), SoftBank Ventures Asia (SoftBank Ventures Korea)
Total15.7 million