Dec 14, 2023 | Media Coverage

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About Joyned

Joyned began as a simple concept: a Software as a Service (SaaS) solution that makes group buying decisions online easier. Started in 2017 by Israeli entrepreneur Jonathan Abraham and tech whizz Michael Levinson, Joyned came to fruition following a frustrating online shopping experience when founder, Abraham, was looking to purchase wedding suits with friends. Struggling to make a collective decision, Abraham thought there must be an easier way to make group purchases online.

Abraham and Levinson’s mission was to build a software solution for e-commerce retailers, allowing merchants to provide a dedicated, secure space within their existing site for groups of friends and family to discuss and make purchases.

Fast forward five years, with heavyweight investors on board, the pandemic survived and a one of a one-of-a-kind innovative group travel booking product launched in 2022, Joyned has gone from strength to strength.

Joyned’s AI-based social revenue platform enables groups who want to go on holiday together to discuss and make purchases directly on-site in a secure, private, online space.

Through its superior cross-website and live experience, travel sites of all sizes are empowered to own their customers’ natural social engagements, typically increasing their conversion rates by four times their baseline and average order value by 25%. Industry giants including OYO, Despegar, TravelUp and others were quick to become clients, with revenue surging and travel sector giants Amadeus also backing the 25-strong team.

In the past twelve months, Joyned has welcomed several significant senior-level hires, including Oren Elbaz, former founder of TinyTap, as Joyned’s new Head of Design. He will lead the UI/UX development of Joyned during the next phase of growth. Most recently, former VP of Online Travel Companies in EMEA at Amadeus, Sergio Vargas Johansson, was appointed as Managing Director of Travel. Management expert Michael Avni also joined as VP of Marketing, and serial tech entrepreneur Omri Lachman joined as Managing Director of Growth.

Joyned also enhanced its offering further in 2023, with five new features added, including a new multi-list feature, allowing users to plan multiple holidays simultaneously, an overhauled welcome screen for added engagement, and an ultra-intuitive Joyned tab that reshapes interaction through simplified communication. Further additions include an AI-powered trending feature on the existing interface, and WhatsApp integration – enhancing the seamless connectivity that Joyned’s solution provides.

These additions not only increase traffic, time-on-site and page views but also create a satisfying experience for customers, building loyalty in the process. Joyned empowers travel sites further by enabling them to utilise secure and encrypted data on sentiment analysis, price perception and mapping of the group booking customer buying journey.

Joyned’s commitment to innovation has led to unrivalled success, being the only SaaS solution to offer an AI-based off-the-shelf collaborative booking experience for travellers, with a market traction of half a million people. In August, Joyned won the title of ‘Most Successful Scale-Up’ at the Hustle Awards 2023, and recently received the coveted ‘Best Technology Product’ award at the Travolution Awards 2023 in November.